In recent weeks, confusion has swirled around proposed U.S. tariffs—especially their potential impact on consumer goods. One sector bracing for a significant hit? Footwear. With uncertainty over which additional tariffs may be in place after a 90-day hold (set to expire in early July), shoe prices in the U.S. could be headed higher and inventory headed lower.
Why the Shoe Market Is Especially Vulnerable
About 99% of shoes sold in the U.S. are manufactured overseas, with over 2 billion pairs imported annually1. The majority come from China and Vietnam, which together supply 83% of U.S. footwear2. Current tariff rates are steep: 145% on Chinese goods and a paused 46% reciprocal tariff on Vietnamese goods3.
According to Matt Priest, CEO of the Footwear Distributors and Retailers of America (FDRA), these tariffs could sharply raise retail prices4. For example:
Work boots from China that currently sell for $77 could increase to $115
Athletic shoes from Vietnam priced at $155 might jump to $220
Why Domestic Production Isn’t the Answer
Shifting shoe manufacturing to the U.S. isn’t a viable solution. Domestic production is hindered by high labor costs and tariffs on essential materials and machinery needed to build manufacturing infrastructure. As Priest notes, "it’s not competitive from an economic perspective to bring production to the U.S. " 5
Industry Pushback Against Tariffs
On May 2, 76 footwear brands sent a letter to President Trump requesting an exemption from reciprocal tariffs. The letter warns that high tariff rates could force many brands—especially those serving low- and middle-income families—to shut down. “Footwear inventory for U.S. consumers may soon run low,” the group stated6.
What Consumers Can Do Now
If you’re in the market for new shoes, consider buying sooner rather than later. While current prices remain stable and shelves are stocked, that may not last. As tariffs take effect and inventories tighten, prices may begin to climb.
1, 3, 4 Source: MarketWatch Some Americans are stockpiling $220 sneakers before Trump’s tariffs raise prices even higher - MarketWatch
2, 6 Source: PBS.org/NewsHour
5 Source: FDRA.org